1. For my good advertisements I choose a free credit report.com commercial and an PSA about watching your kids at the pool. The first one is good because it has a catchy tune that is easy to remember and it a commercial that is enjoyable to watch. The second ad is good because it gets the message across very clearly. It has the shock factor and is very convincing.
For the bad ads I chose a Carl's Jr. ad and a commercial for a car dealer ship. The first is an example of a bad ad because I don't think it is effective. I don't like the Carl's Jr. commercials because I think they are gross and messy. The second ad is a commercial for a car lot and it is very cheesy. The actors are probably trying to make a fun and cool commercial but it doesn't work out that way. The commercial made me think about more how cheesy I thought it was rather then the product they were trying to promote. For both ads I thought about how much I dislike them when I saw them then about the products.
2. I think advertising is very effective. If it wasn't, then why would companies spent millions or billions of dollars advertising their products? Advertising gets the word out about products and all the reasons to buy them. Many advertisements have catchy jingles or lines that get stuck in your head like the freecreditreport.com commercials, or the Kit Kat commercials "break me off a piece of that kit kat bar!" Then there's Tony the Tiger and the Frosted Flakes cereal that tastes "Grrrrreeeaat!" and several others.
Advertisements can be very persuasive. I have been influenced by advertisements several times. For example, after I saw the trailer for Dark Knight I really wanted to see it. It looked so good to me that I bought tickets to the midnight showing with my friends. This has been true for other films I've seen in theaters. On the other hand, the commercials for Carl's Jr. have turned me away from that fast food restaurant. I don't like the commercials, it looks gross to me and so I never go to there to eat. It does not have any appeal to me.
Tuesday, December 16, 2008
Chapter Nine - Television
During my week of television watching I discovered that I like to watch entertaining shows over informative ones. When I watch a show it is to help me unwind and get away from the real world for a while. I was also reminded of how many commercials are on television. Television is a great entertainer but it takes up a lot of time if you are not careful.
I think that some programs do appeal to the lowest common denominator (LCD). An example of this would be the Simpsons. But there are definitely some programs that deny the LCD as well; for instance CNN. But, I don't think there is any network that denies the LCD completely. Each network has shows that do both because if they have both types of shows then both types of people watch it and their ratings go up. You can't ignore the LCD and stay in business at the same time.
I think television has had the greatest impact on our society. It revolutionized the world when it was introduced and opened the door to numerous possibilities. Television can reach out to people on a more personal level. In addition, television is so ingrained into our society that it would be impossible to remove it. Watching television has become a social event. I know I go to my friends' apartments to watch our favorite shows together and other people do the same thing. And then some people watch the television shows just so that they can talk about it to other people the next day. Television has also impacted all other forms of media in some way or another. Although all other forms of media may have an impact on society, television has the greatest impact overall.
I think that some programs do appeal to the lowest common denominator (LCD). An example of this would be the Simpsons. But there are definitely some programs that deny the LCD as well; for instance CNN. But, I don't think there is any network that denies the LCD completely. Each network has shows that do both because if they have both types of shows then both types of people watch it and their ratings go up. You can't ignore the LCD and stay in business at the same time.
I think television has had the greatest impact on our society. It revolutionized the world when it was introduced and opened the door to numerous possibilities. Television can reach out to people on a more personal level. In addition, television is so ingrained into our society that it would be impossible to remove it. Watching television has become a social event. I know I go to my friends' apartments to watch our favorite shows together and other people do the same thing. And then some people watch the television shows just so that they can talk about it to other people the next day. Television has also impacted all other forms of media in some way or another. Although all other forms of media may have an impact on society, television has the greatest impact overall.
Chapter Eight - Movies
1. The increasing amount of sex and violence in films is because society accepts whatever Hollywood gives us. Hollywood creates films that are exciting films that exaggerate the real world. They do so to create a shock value and to increase their own profits. The increase of sex and violence in films is a major factor for the increase in sex and violence in the real world. Society accepts what we are given and then follows what it accepts.
2. To make a box office hit in 2009 I would need to have a great, original, well written script. I would be important to have a great cast, maybe a few well known actors to get some more attention. Also it is important to have good cinematographers, costumes, set design, etc. Basically I would need to have good pre-production, production, and post-production teams.
In addition it would be crucial to have a lot of good advertising. This would include having posters, time slots to advertise and show trailers. I would need to make sure to get the word out about my film and build up excitement and anticipation. That's how I would make a box office hit in 2009.
2. To make a box office hit in 2009 I would need to have a great, original, well written script. I would be important to have a great cast, maybe a few well known actors to get some more attention. Also it is important to have good cinematographers, costumes, set design, etc. Basically I would need to have good pre-production, production, and post-production teams.
In addition it would be crucial to have a lot of good advertising. This would include having posters, time slots to advertise and show trailers. I would need to make sure to get the word out about my film and build up excitement and anticipation. That's how I would make a box office hit in 2009.
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