Books, magazines, television, and newspapers are just a few specific types of media discussed during this semester. Over the last few months I have learned a lot about the media and some of its effects. In addition, my expectations for the class were met far beyond what I thought. Also I was able to determine what my view of the media is versus the world’s view.
One of the first things I learned in this course is how crucial the media is in today’s world; it is pretty much impossible to remove media from it. I also learned more about how different forms of media affect each other. For example, when television was first introduced it had an impact on radio. As a result, radio stations became more geared to specific audiences. I never realized how much different forms of media impact others. During this course I was able to learn about the effects as well as different the types of media themselves. One of the most interesting things I learned in this class was how to create a blog. At first I was worried about it because I had never done any blogging and had no idea how to set it up. But it was really easy to create it and I enjoyed the experience.
My expectations for this course were to learn about the media in general. I was not really sure what I would learn about specifically in this class. But I ended up learning a lot more then I had thought. We discussed specific types of media like books, radio, television, etc. where they started, how it impacted the world and other types of media. In addition, at the beginning of the semester we learned about the meaning of mass communications and other types of communications like interpersonal, and intrapersonal. This course was more fun than I thought it would be and more informative.
From my perspective, I view the media as a great tool and asset if used properly. Sometimes the media astonishes me with all of its variety and its effects on people. It is a fantastic way to communicate with others far away and learn about other cultures. In addition it is a great way to entertain people and give them an aesthetic experience. I also believe that using the media is an effective way to spread the truths and values of the gospel. An example of this would be the Mormon ads shown in the New Era. Another example is the commercials sponsored by the Church on the radio or television. In fact, I am hoping to major in media arts and create films that can effectively reach a large audience and spread the gospel’s message or at least educate people about the Church.
On the other hand, I think the world sees the media as a way to make money and promote their own agendas. They show incorrect or faulty information to persuade people to side with them. An example of this would be the commercial made about the Mormon missionaries and the lesbian couple during the controversy of Prop 8. The world tries to use the media to gain power over others by putting them down using negative, misleading, or false information. While I do think the world realizes the amazing possibilities the media provides as I do, I believe that the world uses it in a selfish manner. Also, the world’s standard for media entertainment differs from mine greatly.
Overall, I think the Lord wants us to use the media for righteous purposes like spreading the gospel. All the different forms of media allow the saints to be connected and united even though we may be half around the world from each other. It also gives us a chance to reach out to those seeking the gospel. In addition I think the Lord wants us to be educated about the media so we can use it safely. While the media is a great tool as I have said, it can also be negative influence that drags us down if we fall into its clever trap. But ultimately the media should be used to uplift others and ourselves as well.
Tuesday, December 16, 2008
Chapter Thirteen - Law
In class we were shown a clip where Don Imus was commenting on the Rutger's women basketball team. One of his rude comments directed toward them was calling some players "nappy-headed hos." This is completely inappropriate and I am astonished he would say something like that while he was on air. He embarrassed Rutgers players in an unacceptable way. In addition it took him two days to apologize. His comments were way out of line, he should have thought about what he said before saying it.
If I were in charge, I would have immediately released an apology. In addition I would have suspended Imus for a lot longer then two weeks. I would have suspended him for four weeks and then closely monitored his shows for a few weeks. I would be tempted to fire him and probably would if this kind of rude commentary was a re-occurring part of his show.
If I were in charge, I would have immediately released an apology. In addition I would have suspended Imus for a lot longer then two weeks. I would have suspended him for four weeks and then closely monitored his shows for a few weeks. I would be tempted to fire him and probably would if this kind of rude commentary was a re-occurring part of his show.
Chapter Twelve - Public Relations
Yes. public relations activities like image consulting ethical are ethical provided that they are do not convey lies. The way you present yourself is very important. Appearances matter to people whether they are willing to admit it or not. People will make judgements (whether correct or incorrect) on you based on you present yourself, ie. your clothes, hair style, etc. For example, when you go to an interview you dress up and try to make a good impression of yourself. You would not go to your interview in an old t-shirt and sweats, instead you would a dress if your a girl or a nice pair of pants and a button up shirt, something nice.
Image consultants are very helpful in showing their client the way the want others to perceive them. For instance it is very important for President Bush to look good. How would it look if our President dressed like a slob when he goes to other countries? Not good. Also, when you go to the bank would you choose the teller dressed professionally or the one in beach clothes? Most likely you would choose the teller in the professional attire. Image consulting is important to help people obtain a good image and increase their success.
Although PR is important it can be used unethically for example, P.T Barnum's exaggerated claims about Tom Thumb and Jenny Lind were lies promoted as truth. There are definitely examples of this today. The first that comes to mind is the Magic Bullet commercials. While this product can be useful, the commercial that promotes it is extremely exaggerated. They say you can make a five second lunch! But of course that is only the estimate for how long it takes to puree what is in the container not the time it takes to get everything else ready. Another example is the commercials for OxyClean.
Image consultants are very helpful in showing their client the way the want others to perceive them. For instance it is very important for President Bush to look good. How would it look if our President dressed like a slob when he goes to other countries? Not good. Also, when you go to the bank would you choose the teller dressed professionally or the one in beach clothes? Most likely you would choose the teller in the professional attire. Image consulting is important to help people obtain a good image and increase their success.
Although PR is important it can be used unethically for example, P.T Barnum's exaggerated claims about Tom Thumb and Jenny Lind were lies promoted as truth. There are definitely examples of this today. The first that comes to mind is the Magic Bullet commercials. While this product can be useful, the commercial that promotes it is extremely exaggerated. They say you can make a five second lunch! But of course that is only the estimate for how long it takes to puree what is in the container not the time it takes to get everything else ready. Another example is the commercials for OxyClean.
Chapter Eleven - Advertising
1. For my good advertisements I choose a free credit report.com commercial and an PSA about watching your kids at the pool. The first one is good because it has a catchy tune that is easy to remember and it a commercial that is enjoyable to watch. The second ad is good because it gets the message across very clearly. It has the shock factor and is very convincing.
For the bad ads I chose a Carl's Jr. ad and a commercial for a car dealer ship. The first is an example of a bad ad because I don't think it is effective. I don't like the Carl's Jr. commercials because I think they are gross and messy. The second ad is a commercial for a car lot and it is very cheesy. The actors are probably trying to make a fun and cool commercial but it doesn't work out that way. The commercial made me think about more how cheesy I thought it was rather then the product they were trying to promote. For both ads I thought about how much I dislike them when I saw them then about the products.
2. I think advertising is very effective. If it wasn't, then why would companies spent millions or billions of dollars advertising their products? Advertising gets the word out about products and all the reasons to buy them. Many advertisements have catchy jingles or lines that get stuck in your head like the freecreditreport.com commercials, or the Kit Kat commercials "break me off a piece of that kit kat bar!" Then there's Tony the Tiger and the Frosted Flakes cereal that tastes "Grrrrreeeaat!" and several others.
Advertisements can be very persuasive. I have been influenced by advertisements several times. For example, after I saw the trailer for Dark Knight I really wanted to see it. It looked so good to me that I bought tickets to the midnight showing with my friends. This has been true for other films I've seen in theaters. On the other hand, the commercials for Carl's Jr. have turned me away from that fast food restaurant. I don't like the commercials, it looks gross to me and so I never go to there to eat. It does not have any appeal to me.
For the bad ads I chose a Carl's Jr. ad and a commercial for a car dealer ship. The first is an example of a bad ad because I don't think it is effective. I don't like the Carl's Jr. commercials because I think they are gross and messy. The second ad is a commercial for a car lot and it is very cheesy. The actors are probably trying to make a fun and cool commercial but it doesn't work out that way. The commercial made me think about more how cheesy I thought it was rather then the product they were trying to promote. For both ads I thought about how much I dislike them when I saw them then about the products.
2. I think advertising is very effective. If it wasn't, then why would companies spent millions or billions of dollars advertising their products? Advertising gets the word out about products and all the reasons to buy them. Many advertisements have catchy jingles or lines that get stuck in your head like the freecreditreport.com commercials, or the Kit Kat commercials "break me off a piece of that kit kat bar!" Then there's Tony the Tiger and the Frosted Flakes cereal that tastes "Grrrrreeeaat!" and several others.
Advertisements can be very persuasive. I have been influenced by advertisements several times. For example, after I saw the trailer for Dark Knight I really wanted to see it. It looked so good to me that I bought tickets to the midnight showing with my friends. This has been true for other films I've seen in theaters. On the other hand, the commercials for Carl's Jr. have turned me away from that fast food restaurant. I don't like the commercials, it looks gross to me and so I never go to there to eat. It does not have any appeal to me.
Chapter Nine - Television
During my week of television watching I discovered that I like to watch entertaining shows over informative ones. When I watch a show it is to help me unwind and get away from the real world for a while. I was also reminded of how many commercials are on television. Television is a great entertainer but it takes up a lot of time if you are not careful.
I think that some programs do appeal to the lowest common denominator (LCD). An example of this would be the Simpsons. But there are definitely some programs that deny the LCD as well; for instance CNN. But, I don't think there is any network that denies the LCD completely. Each network has shows that do both because if they have both types of shows then both types of people watch it and their ratings go up. You can't ignore the LCD and stay in business at the same time.
I think television has had the greatest impact on our society. It revolutionized the world when it was introduced and opened the door to numerous possibilities. Television can reach out to people on a more personal level. In addition, television is so ingrained into our society that it would be impossible to remove it. Watching television has become a social event. I know I go to my friends' apartments to watch our favorite shows together and other people do the same thing. And then some people watch the television shows just so that they can talk about it to other people the next day. Television has also impacted all other forms of media in some way or another. Although all other forms of media may have an impact on society, television has the greatest impact overall.
I think that some programs do appeal to the lowest common denominator (LCD). An example of this would be the Simpsons. But there are definitely some programs that deny the LCD as well; for instance CNN. But, I don't think there is any network that denies the LCD completely. Each network has shows that do both because if they have both types of shows then both types of people watch it and their ratings go up. You can't ignore the LCD and stay in business at the same time.
I think television has had the greatest impact on our society. It revolutionized the world when it was introduced and opened the door to numerous possibilities. Television can reach out to people on a more personal level. In addition, television is so ingrained into our society that it would be impossible to remove it. Watching television has become a social event. I know I go to my friends' apartments to watch our favorite shows together and other people do the same thing. And then some people watch the television shows just so that they can talk about it to other people the next day. Television has also impacted all other forms of media in some way or another. Although all other forms of media may have an impact on society, television has the greatest impact overall.
Chapter Eight - Movies
1. The increasing amount of sex and violence in films is because society accepts whatever Hollywood gives us. Hollywood creates films that are exciting films that exaggerate the real world. They do so to create a shock value and to increase their own profits. The increase of sex and violence in films is a major factor for the increase in sex and violence in the real world. Society accepts what we are given and then follows what it accepts.
2. To make a box office hit in 2009 I would need to have a great, original, well written script. I would be important to have a great cast, maybe a few well known actors to get some more attention. Also it is important to have good cinematographers, costumes, set design, etc. Basically I would need to have good pre-production, production, and post-production teams.
In addition it would be crucial to have a lot of good advertising. This would include having posters, time slots to advertise and show trailers. I would need to make sure to get the word out about my film and build up excitement and anticipation. That's how I would make a box office hit in 2009.
2. To make a box office hit in 2009 I would need to have a great, original, well written script. I would be important to have a great cast, maybe a few well known actors to get some more attention. Also it is important to have good cinematographers, costumes, set design, etc. Basically I would need to have good pre-production, production, and post-production teams.
In addition it would be crucial to have a lot of good advertising. This would include having posters, time slots to advertise and show trailers. I would need to make sure to get the word out about my film and build up excitement and anticipation. That's how I would make a box office hit in 2009.
Monday, October 20, 2008
Chapter Six - Newspapers
Metropolitain papers are shutting down because there are many other sources where people can get the same information. It is similar to the situation with magazines, in orider to survive they had to specialize. Community papers on the other have a direct focus (the community) and a very specific target audience. The community papers give information and news that has a more direct impact on its readers. At my home our community paper is called the Orem Times. This paper talks about different school events, local concerts, interesing human interest pieces, and advertisements for local stores. The information I can find in there cannot be found in any other paper. This is why commuinity papers are succeeding.
When I looked at the Deseret News I was suprised by the contrast of hard news and soft news. I counted 18 articles that I considered hard news and 46 that I considered soft news. I'm not sure if that was entirely accurate or if I counted some hard news as soft news. Most of the hard news had to do with the upcoming election and President Bush as well. The soft news talked about Halloween and pumkin carving.
When I looked at the Deseret News I was suprised by the contrast of hard news and soft news. I counted 18 articles that I considered hard news and 46 that I considered soft news. I'm not sure if that was entirely accurate or if I counted some hard news as soft news. Most of the hard news had to do with the upcoming election and President Bush as well. The soft news talked about Halloween and pumkin carving.
Chapter Five
I don’t think electronic media will have a huge impact on the media, at least not right now. People still like to have a physical copy in their hand. Personally and I have to read an article for a class or if I want to read an article in the Ensign, I prefer to have a physical copy. I never read articles online unless I have to for a class or if I am doing research on the internet. Electronic media has made magazines more accessible but I don’t think they’ve had a huge impact yet. I think it’s possible that electronic media may become more popular than the traditional physical copy in the future; however, I do not think that electronic media will become the only source for magazines.
Chapter Three
While stereotypes have existed in the past, they do not exist today. People are too quick to judge a character in television or a movie. Characters portrayed are not supposed to represent every single person of a particular race, gender, religion, etc. People may be upset because of a way a character is shown and say that it is a stereotype, but is it a stereotype if that's how people really act? People get upset and say their race, gender, religion, etc are being stereotyped against in media but are could they just be upset because one of their negative attributes are publicly shown? I think so. People get offended far too easily today even when something is being truthfully displayed.
In addition, just because one character is portrayed a certain way, that does not mean that is how everyone portrays. The characters are representatives of themselves alone. The creators of these characters are showing their perspective of the world or situation.
When people get too involved in the media they can become anti social or socially awkward. It can also make people more radical in their ideology about things. I also think they can start to lose touch with reality. They grow a dependence on the media.
In addition, just because one character is portrayed a certain way, that does not mean that is how everyone portrays. The characters are representatives of themselves alone. The creators of these characters are showing their perspective of the world or situation.
When people get too involved in the media they can become anti social or socially awkward. It can also make people more radical in their ideology about things. I also think they can start to lose touch with reality. They grow a dependence on the media.
Sunday, October 19, 2008
Chapter Seven - Sound
Radio Stations
My 99.5 FM:
This is a radio station that has a unique characteristics, there is no DJ. If you don't like to listen to DJ's talk about different topics and want to hear more music this station is for you. Another cool thing about this station is that you can call the station and leave messages that could be played on the station. I also like this station because it gives you the title and the artist for each song after the song is over. The only interruptions from the music is for advertisements and the messages people leave. Lots of the advertisements are for seasonal things like haunted houses and costumes. This station has a website where you can listen online and lists the last couple of songs played as well. I think the target audience is high school age and up. This station is so successful because some people want to listen to more music on the radio. In addition I think that the phone messages are another appeal. They are fun to listen to and record. Some people use the messages to advertise for things and others use it to say something that bothers them.
101.5 The Eagle (FM):
This is the station for all you country lovers. I like to listen to this station to hear Rascal Flatts songs. The DJ's on this station talk about different events in the country music world in between music sets. There are lots of contests you can enter. They advertise for different artists with upcoming concerts in Utah. They also have a traffic report and brief weather reports. I think this station is successful because it is specifically for those who like country, it has a very specific target audience.
FM 100:
This station is aimed more toward the adult population. It plays soft hits during the day and has a feature called "Love Songs after Dark" that plays weeknights from 7pm -midnight. Every Sunday the station changes to "Soft Sunday Sounds" and plays Christen music until 12:01 am Monday. Lots of the advertising is for seasonal things because of the upcoming holidays. There are also lots of advertisements for family things, grocery stores, auto, and for different features on their radio station. I think this station is successful because the different features on the station. Soft Sunday Sounds is very popular in Utah county due to large about of Latter Day Saints in the area. The format and type of music played also appeals to this audience.
1160 AM:
This station is the KSL news radio station. This station gives reports on current events and weather reports. During the morning and evening rush hour, they talk about the driving conditions. They give traffic reports on accidents, slow downs, street closures, and road conditions (whether the road is icy or slick, etc.). In addition they offer suggestions on alternate routes to take. There are also different shows on this station like the Sean Hannity show where people can listen to and participate in discussions about current topics facing our country, for example, the upcoming presidential election. BYU sport fans can also listen to the games on this station. They advertise for different shows and concerts coming up along with seasonal advertisements. This station is successful because it gives valuable information. The current driving conditions is a very helpful feature. People can stay caught up in current events while driving to or from work. It also has different talk shows that engage the listeners. This station is aimed more toward adults.
107.9 The Mix (103.9 in Utah County)
This station plays music from the 90's till today. The target audience is would be college students and up. There are several different features they have. Every week they have the "Mix Pick of the Week" where they pick an album by an artist that they sell at Gray Well stores for ten dollars. They also have the "My Pick at Six" where a listener has the chance at 6pm to play three songs of their choice. The listener is able to be an active participant in the station. This is one reason why this station is successful. Like other radio stations they also have several different contests to enter. They advertise for different concerts and different features of their station like becoming a "Mix Insider". Another reason I think this station is successful is because of the music it plays. This station is one of my favorites to listen to, I like music I hear on it.
Why is radio the most personal type of media?
I think that radio is the most personal type of media because of the wide variety of stations, there is something for everyone. There are stations like 101.5 for people who love country. Or there is 99.5 which plays more music with less interruptions. There are also stations that discuss politics or other current events where listeners can call in and give their opinions. Everyone can find a radio station that they like. And the listeners can also be more actively involved in the radio. 107.9 has a feature called "My Pick at 6" where one lucky listener gets the opportunity to select three songs they like to play at six o'clock in the evening.
Music is a huge part of the radio because music is the main source of entertainment. When I turn on the radio, I use it to listen to music while I'm driving to work or while I'm doing my homework or something. While people do like to listen to the radio particularly for the talk radio, the majority of people listen to the radio in order to hear music. In addition, I like listening to the radio to hear new songs. On my iTunes I just listen to songs I already have, I usually don't go to the iTunes Store and search for new music. Most of the new music I get is from what I hear on the radio. This is similar for my friends as well. The majority of the new songs we like and purchase are those we hear on the radio. The radio plays a big role in the music I choose to buy and listen to.
Like I mentioned above, listeners also like to tune into talk radio. I think that talk radio is popular because it gives people a chance to get involved in a discussion about politics or other current events. Listeners have the opportunity to call in and give their view and listen to other's opinions as well from all over the country. An example of this would be The Sean Hannity Show.
My 99.5 FM:
This is a radio station that has a unique characteristics, there is no DJ. If you don't like to listen to DJ's talk about different topics and want to hear more music this station is for you. Another cool thing about this station is that you can call the station and leave messages that could be played on the station. I also like this station because it gives you the title and the artist for each song after the song is over. The only interruptions from the music is for advertisements and the messages people leave. Lots of the advertisements are for seasonal things like haunted houses and costumes. This station has a website where you can listen online and lists the last couple of songs played as well. I think the target audience is high school age and up. This station is so successful because some people want to listen to more music on the radio. In addition I think that the phone messages are another appeal. They are fun to listen to and record. Some people use the messages to advertise for things and others use it to say something that bothers them.
101.5 The Eagle (FM):
This is the station for all you country lovers. I like to listen to this station to hear Rascal Flatts songs. The DJ's on this station talk about different events in the country music world in between music sets. There are lots of contests you can enter. They advertise for different artists with upcoming concerts in Utah. They also have a traffic report and brief weather reports. I think this station is successful because it is specifically for those who like country, it has a very specific target audience.
FM 100:
This station is aimed more toward the adult population. It plays soft hits during the day and has a feature called "Love Songs after Dark" that plays weeknights from 7pm -midnight. Every Sunday the station changes to "Soft Sunday Sounds" and plays Christen music until 12:01 am Monday. Lots of the advertising is for seasonal things because of the upcoming holidays. There are also lots of advertisements for family things, grocery stores, auto, and for different features on their radio station. I think this station is successful because the different features on the station. Soft Sunday Sounds is very popular in Utah county due to large about of Latter Day Saints in the area. The format and type of music played also appeals to this audience.
1160 AM:
This station is the KSL news radio station. This station gives reports on current events and weather reports. During the morning and evening rush hour, they talk about the driving conditions. They give traffic reports on accidents, slow downs, street closures, and road conditions (whether the road is icy or slick, etc.). In addition they offer suggestions on alternate routes to take. There are also different shows on this station like the Sean Hannity show where people can listen to and participate in discussions about current topics facing our country, for example, the upcoming presidential election. BYU sport fans can also listen to the games on this station. They advertise for different shows and concerts coming up along with seasonal advertisements. This station is successful because it gives valuable information. The current driving conditions is a very helpful feature. People can stay caught up in current events while driving to or from work. It also has different talk shows that engage the listeners. This station is aimed more toward adults.
107.9 The Mix (103.9 in Utah County)
This station plays music from the 90's till today. The target audience is would be college students and up. There are several different features they have. Every week they have the "Mix Pick of the Week" where they pick an album by an artist that they sell at Gray Well stores for ten dollars. They also have the "My Pick at Six" where a listener has the chance at 6pm to play three songs of their choice. The listener is able to be an active participant in the station. This is one reason why this station is successful. Like other radio stations they also have several different contests to enter. They advertise for different concerts and different features of their station like becoming a "Mix Insider". Another reason I think this station is successful is because of the music it plays. This station is one of my favorites to listen to, I like music I hear on it.
Why is radio the most personal type of media?
I think that radio is the most personal type of media because of the wide variety of stations, there is something for everyone. There are stations like 101.5 for people who love country. Or there is 99.5 which plays more music with less interruptions. There are also stations that discuss politics or other current events where listeners can call in and give their opinions. Everyone can find a radio station that they like. And the listeners can also be more actively involved in the radio. 107.9 has a feature called "My Pick at 6" where one lucky listener gets the opportunity to select three songs they like to play at six o'clock in the evening.
Music is a huge part of the radio because music is the main source of entertainment. When I turn on the radio, I use it to listen to music while I'm driving to work or while I'm doing my homework or something. While people do like to listen to the radio particularly for the talk radio, the majority of people listen to the radio in order to hear music. In addition, I like listening to the radio to hear new songs. On my iTunes I just listen to songs I already have, I usually don't go to the iTunes Store and search for new music. Most of the new music I get is from what I hear on the radio. This is similar for my friends as well. The majority of the new songs we like and purchase are those we hear on the radio. The radio plays a big role in the music I choose to buy and listen to.
Like I mentioned above, listeners also like to tune into talk radio. I think that talk radio is popular because it gives people a chance to get involved in a discussion about politics or other current events. Listeners have the opportunity to call in and give their view and listen to other's opinions as well from all over the country. An example of this would be The Sean Hannity Show.
Tuesday, October 7, 2008
Chapter Four - Books
Survey
1.How many books have you read?
50% Yes 50% No
2. How many books have you read in the last six months?
Answers ranged from 0-20 (mostly , the average equals out to be 7.5 books per person.
3. What types of books have you read?
Top Three Answers:
1. Fantasy
2. Science Fiction
3. Mystery and Classics
•What does this tell you about your sample and society?
This tells me that there is a wide range of people who do read books often and who don't. Those who read more had a wider range of books they read. On the other hand those who read only a few books only had a few genres they liked.
As for society (if this sample is an accurate refelction), this sample shows that most people read five books or more a year. Those who read more tend to be more inclinded toward majors or jobs that emphasize literatue. Those who pursure other interests tend to read less.
Regular Textbooks vs. Electronic Textbooks
I would rather use regular textbooks in classes. With a real textbook I can highlight important concepts and make notes in the margins. But looking at a computer screen makes my eyes tired after a while and it’s harder to stay focused. When I’m reading I like physically seeing and feeling how many pages I have left and you can’t do that with electronic textbooks. And not only that, I don’t have to worry about my batteries dying when I’m in the middle of a chapter. Regular textbooks are also more durable then electronic ones; they can handle water and food spills better.
Which would you prefer for your leisure reading?
As for leisure reading I’d rather have a physical book as well. Reading something online is not the same experience as holding a physical copy in your hand; you can’t smell the pages or hear them turn. And after staring at a computer screen for a long time my eyes start to hurt. I personally don’t like reading long passages online, given the choice I always choose a regular book.
1.How many books have you read?
50% Yes 50% No
2. How many books have you read in the last six months?
Answers ranged from 0-20 (mostly , the average equals out to be 7.5 books per person.
3. What types of books have you read?
Top Three Answers:
1. Fantasy
2. Science Fiction
3. Mystery and Classics
•What does this tell you about your sample and society?
This tells me that there is a wide range of people who do read books often and who don't. Those who read more had a wider range of books they read. On the other hand those who read only a few books only had a few genres they liked.
As for society (if this sample is an accurate refelction), this sample shows that most people read five books or more a year. Those who read more tend to be more inclinded toward majors or jobs that emphasize literatue. Those who pursure other interests tend to read less.
Regular Textbooks vs. Electronic Textbooks
I would rather use regular textbooks in classes. With a real textbook I can highlight important concepts and make notes in the margins. But looking at a computer screen makes my eyes tired after a while and it’s harder to stay focused. When I’m reading I like physically seeing and feeling how many pages I have left and you can’t do that with electronic textbooks. And not only that, I don’t have to worry about my batteries dying when I’m in the middle of a chapter. Regular textbooks are also more durable then electronic ones; they can handle water and food spills better.
Which would you prefer for your leisure reading?
As for leisure reading I’d rather have a physical book as well. Reading something online is not the same experience as holding a physical copy in your hand; you can’t smell the pages or hear them turn. And after staring at a computer screen for a long time my eyes start to hurt. I personally don’t like reading long passages online, given the choice I always choose a regular book.
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